Vaade - Kunal Babbar

The Challenge

Kunal Babbar needed a visual treatment for Vaade a song built on emotion, longing, and unspoken promises that could stand on its own as a piece of art. A live shoot wasn't the direction; the track needed an illustrated world that felt intimate and cinematic at the same time.

• The emotional tone of the song needed to translate into every visual decision

• No live footage required a fully designed, illustrated environment

• Consistent art style had to hold across multiple scenes and mood shifts

• Final output needed to work across YouTube, Instagram, and album release formats

The Solution

We built the entire visual world for Vaade from scratch illustrating every scene, character, and environment to match the feeling of the track, then sequencing and stitching the frames into a cohesive music video and exporting a platform-ready final cut.

• Designed all scenes and characters in a consistent illustration style suited to the song's mood

• Built layered frame compositions to allow smooth visual transitions

• Colour palette chosen to reflect the emotional weight of the lyrics warm, hazy, bittersweet

• Derived album artwork directly from the video's visual system for a unified release