Safar - Tarun
Elevated the portfolio design to showcase craftsmanship with greater clarity, cohesion, and visual impact.
Services:
Animations and Album Art
Industry:
Music Video
Timeline
3 Weeks
The Challenge
Tarun needed a visual identity for Safar that matched the emotion of the track — a journey-themed song that required more than a performance video. The goal was to build a full animated world that felt cinematic, personal, and shareable, without a live shoot budget.
No live shoot needed a fully designed visual world
Emotion of the track had to translate into every frame
Consistent art style across multiple scenes and transitions
Final export needed to be platform-ready for YouTube & social
The Solution
We designed the entire visual world frame by frame in Illustrator characters, environments, lighting, and atmosphere then stitched the scenes into a cohesive video timeline and exported a broadcast-ready final cut.
Built layered compositions to allow smooth transitions between frames
Illustrated every scene from scratch with a consistent night-journey aesthetic
Colour-graded the palette to match the mood of the music
Delivered a fully exported, platform-optimised music video
The Result
Safar launched with a fully realised visual world that brought the track to life every frame purposefully designed to carry the emotion of the journey. The video resonated with Tarun's audience from day one.
Cohesive animated music video delivered end-to-end, from first frame to final export
Visual style matched the tone of the track and strengthened Tarun's artist identity
Album art derived from the same illustration system, creating a unified release aesthetic
Video ready for YouTube, Instagram, and streaming platform use on launch day
